A new image from the Blue Ribbon Prostate Initiative, which will "run as wild postings throughout Manhattan," according to an emailed press release I just received.

"While the statistics of breast cancer and prostate cancer are virtually the same, the financial support that each gets is worlds apart. Actually the ratio is 100 to 1, we'd like to change that," said Julie Lewit, the President and CEO of The Blue Ribbon Prostate Initiative.

"There are roughly the same number of cases of breast cancer as prostate cancer, but the money spent is way out of whack," sez Neil Drossman of Needleman Drossman & Partners, which designed the ad campaign.